Wastage of food has become one the biggest curse on our planet. These days shortage of food has become one of the biggest shortcomings, not only in our country but globally. Someone has said it right “If the third world war ever occurs, then the reason behind it would be the shortage of food”. Millions of people suffer this brutal shortcoming everyday. By 2050 the global population is assumed to increase drastically by 9 millions and so also the demand of food shall increase by 77%. But the biggest question is, will there be even 7% of food supply in future?

The only answer to this question and the only solution to this problem is “Protective food packaging”. Many reputed food chain industries have taken the initiation and have started this protective food packaging movement with the goal of being able to preserve and protect the food for the upcoming generations.

Lets have a look how these companies are initiating their plans.

1HQ revamps Loyd Grossman sauce range- Premier foods has called on branding agency 1HQ to revamp the packaging and branding for TV.

A confection of compromise- More than 80 million Easter eggs are sold in the UK every year. Each hollow chocolate shell is surrounded by a considerable amount of packaging to protect the fragile eggs from breaking and contamination. So much that in a number of Easter eggs, the packaging weighs as much as the chocolate.

Weetabix launches ‘easy-to-open’ paper inner wrappers- Weetabix has launched an easy-to-open paper inner wrapper in response to feedback from consumers who found the traditional plastic wrapper difficult to open.

RPC launches new retortable barrier jars- RPC containers Corby has launched the ‘Uncan’, an enhanced range of retortable barrier jars for catering.

RPC launches baby-food packaging- RPC Cobelplast is positioning its plastic tub manufacturing capabilities as a more cost-effective and flexible alternative to glass-formed baby food packaging.

Protection packet- In many ways, the Love Food Hate Waste campaign from the Waste and Resources Action program (WRAP) is about consumer education. As a nation, we are sloppy in every department from storing the food we buy to estimating the quantities we cook.

Pro2Pac- Food for thought- Pro2Pac returns to London’s ExCel this month, with a host of the latest developments and launches from across the food and drink packaging supplies sector.

Market feature: microwaveable packaging- Packaging manufacturers are rising to the challenge of producing microwave friendly packaging including ways of letting them off steam.

KFC is latest to drop APP, Greenpeace claims- Greenpeace has stepped up its campaign against board supplier of Asia Pulp and Paper (APP) by claiming that fast food giant KFC UK and Ireland has stopped using materials from the company.

Huhtamaki delivers Hot-Food-to-go packaging to Pret- Items from Pret A Manger’s new hot menu is being served in a bespoke range of Hot Food takeaway products created for the chain by Huhtamaki.

Holfeld Plastics to display new RPET trays at Pl London- Rigid plastics firm Holfeld Plastics will display its new range of lightweight RPET trays at next week’s packaging innovations show.

Nicholl presents sustainable tray offer at Ecopack- Nicholl food packaging is to highlight its sustainable credentials at Ecopack.

Pepsi plans to reduce its reliance on oil-based plastic- PepsiCo’s global beverage packaging vice president has revealed to Packaging News her views on how the food and drinks giant wants to reduce its reliance on oil-based plastic.

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