The Most Astonishing Outdoor Advertising Ideas

While there is no denying that marketing makes a large part of any business’s success story, the jury is still out on what is the best way of marketing your brand. What makes this “billion dollar question” so hard to answer is that there is probably no such thing as the best way to market something. For example, as useful as online marketing can be, it is still visible to limited amount of people, and usually demands participation.

Therefore, any kind of marketing message which is placed out of the public eye should be complemented with a simple and bold statement which will be visible to everyone. Let us see some of the best outdoor advertising ideas.

Billboard Marketing

If you are thinking now that billboards are probably the most boring and the most depleted marketing medium, you cannot be more wrong. Billboards are as useful and as memorable and as the content they are showing. Creating a 3D illusion will certainly draw attention, while, actual 3D billboards will help you to convey a more compelling message.

If you manage to incorporate digital elements, you will have all the necessary tools to create a complete story. Be aware, though that the story must be very short and simple, because spectators will have very limited amount of time to grasp and understand it.

Best Examples: Transparent Koleston billboard showcasing the change of girl’s hair color as the hours go by. Law and Order billboard with external light pointed at the suspect. The Economist’s motion triggered light bulb, turning on when people are beneath it.

Building Marketing

Why would you waste your precious stores and offices when you can use them as free marketing space? Just think of them as giant billboards and you will see endless possibilities lying here. Storefront windows should not stay barren, but they should not be stuffed with tiresome info, either.

Instead, use interesting window graphics to tell a compelling, yet simple story about your brand, and follow the same pattern throughout the rest of the building. The more you “break the fourth wall” and add the more interesting, interactive details (different images depending whether the door is opened or closed, etc.), the better.

Best Examples: Nationwide Insurance building-sized billboard showcasing the turned over can which pours color on the nearby parking lot and vehicles. “Meiji’s “Milk makes you stronger” revolving doors that put you against Sumo wrestler, rugby player and other tough guys.

Mobile Advertising

Branded vehicles can be very eye-catching marketing tools, and they are very useful too. Because they are cruising throughout the city they are bound to attract numerous curious looks. If you opt for the public transport, you will have no other choice but to wrap entire vehicle into your marketing message. You can still try to be smart and incorporate real-life passengers into the whole concept.

Company’s vehicles will give a lot more options to play with, so you can work with various add-ons and customizations. Just be sure to utilize vehicle’s size and layout to its fullest extent. You can, for example make vehicle look transparent to promote some internal feature.

Best examples: Mercedes Smart with added shoehorn, proving that car can be shoehorned into any parking slot. “His foot is as long as this bus” inscription on the public bus promoting the 1998’s Godzilla. Two trucks with different pictures of Dodge Charger slapped over their trailers, simulating car chase.

These were the three most common ways of outdoor marketing and few tips that should help you to make something astonishing. To sum it all up, the message you are trying to convey should be original, simple, easy to understand, and compatible to its carrier. As long as you cover these few requirements, you will end up with successful solution, no matter which route you take.