How to Use Linkedin and Twitter in Building Business Relations

Today, digital marketing has outgrown traditional marketing. Social media platforms have revolutionized business marketing. For many businesses, Facebook is the first port of call for building relationship with their customers. Undoubtedly, with 800 million users globally, Facebook is the best marketing tool for organizations.

The biggest mistake committed by companies is not leveraging the two most powerful marketing platforms: Twitter and LinkedIn. Organizations think that Twitter is a broadcast tool and consider LinkedIn as a glorified job search board, but in reality, these platforms are lead generation engines.

Leveraging Twitter – The micro-blogging platform

Twitter is a real-time interactive tool for generating web traffic and boosting PR. Your company’s Twitter account can efficiently engage with customers, influencers, and potential new clients. From announcing special deals to providing live updates on a trade event, Twitter is the ideal social networking platform for businesses.

Twitter is a micro-blog and an open forum where an organization can share updates, comments, and thoughts relevant to their business. For running a successful Twitter campaign, you need to follow these steps:

• A single tweet on your Twitter account can make a huge impact on your business because of its viral nature. When your business will tweet about customer service, audience would automatically get connected with you.
• For CEOs of companies, who are always on-the-go situation, it’s difficult for them to personally tweet on the business Twitter account. But Twitter is actually perfect for CEOs and founders as they have interesting opinions on the market.
• Your Twitter account can have 1 million followers within a month, but if no one is interested in your tweets, it gives you zero result. So follow right audience and tweet with them. Thank customers who have complimented or recommended your brand. Follow their conversations.

LinkedIn – The business-oriented social network

With 49% of over 300 millions members being key decision makers, LinkedIn has become an important tool for building online credibility. LinkedIn helps to improve the business value it can bring to an organization in future.

Nearly six in ten professional services buyers turn to LinkedIn account of the firm before they purchase products from it. LinkedIn platform is meant to increase your brand’s awareness and visibility.

Here’s how you can build a dynamic brand with your LinkedIn account:

• Usually in B2B sales there are multiple people who influence the buying decision so choose LinkedIn groups that have been joined by your target audience.
• Use the question and answer section of the LinkedIn platform to respond to questions with valuable information. This is a great way to keep your business information in front of your LinkedIn contacts.
• With nearly 94% of journalists and editors using LinkedIn platform, connecting and building relations with them becomes easy for businesses. This will help your business to get featured in media publications that are read by your prospective customers.

LinkedIn and Twitter platforms are a very powerful business relationship building system. But it is extremely important that organizational use of these social platforms is aligned with overall business strategy in order to generate more business.