“When times are tough, it is time to invest, not cut.” It has come from years of research back into Ogilvy’s surveys on Alex Biel and Millward interaction. And when it comes to Online Marketing, ballooning rate of users throughout the world, small or big businesses have started capitalizing on this new medium.
Online marketing is taking over the traditional marketing, due to its potential reach, effectiveness and cost efficiency. So, why do you think, you should or you must invest in online marketing for your business. Here are the reasons:
It reaches a wider audience
World Wide Web is a global market where your business can reach markets anywhere in the world. Online marketing can make developing nations as top mobile users and online customers. With awareness about online products and services and its advantages, you have the potential to reach your market in proportions you never imagined before.
Multiple strategies
Online marketing includes number of strategies where marketing can be done using a variety of online media channels and marketing methods eg SEO, social media and many others. Marketers, here have freedom to formulate a strategy that works in accordance with their business model and marketing goals.
Low advertising and marketing costs
As compared to traditional marketing and advertising mediums, online marketing is much cheaper. Conventional methods such as shooting TV commercials or publishing print ads costs a whole lot more than online marketing. In these mediums–television or radio, you have to pay expensive airtime fees for your ads to be viewed or heard by the public. Whereas, in online marketing, the cost of advertising is minimal, sometimes, getting your ads live on blogs, Google and many other places on web is even free.
Effective advertising medium
If done properly, online marketing certainly increases your chances of meeting your business or sales goals because of its potential global audience reach. Moreover, it is done with much less effort and budget as compared to conventional media channels. Online marketing even allows you to measure the effectiveness of your advertising campaigns online, in comparison to conventional media.
You are where people are looking
The Internet is an inbound marketing place, to where you bring your prospects to you, by providing solutions where they are looking for them. The Internet also give your prospects the opportunity of sales ready leads. If they are looking for your solution, your sales cycle will naturally be shorter.
Requires more time than money
Most of the Online marketing strategies require more of your time and less of your money. Since, there are many strategies to look after, time is the major factor than money. Even less money can give more results in online marketing than traditional marketing and advertising solutions.
Measurability
Online marketing gives you opportunity to test everything. But, some people get carried away with measuring every move. Every connection on a social network, every mail you send or every blog post you write is not going to turn into business. You come to know what activity to do again, when your online marketing activities turn into leads, opportunities and sales.
More spendings on online marketing
People are spending more on online marketing for instance, listing your business in free business directory and shifting from traditional marketing approaches to online marketing. You have to be where your competitors are, and this is the place where everybody is going to be in future.
Constant Improvement
Online marketing has measureability factor. You can measure things and so you can improve. You may know what trends are leading in sales, what opportunities you have at your disposable and how you managed to deliver more opportunities to the sales team on a smaller budget. Adopting the same advertising and marketing techniques today, that you adopted 25 years ago means you have a problem. It is similar to wearing nylon bell bottom suits in 21st century. Online marketing is improving constantly—new techniques, new strategies, new opportunities, all leads to better results.
Prepare for the future
Moreover, online marketing is the best place to invest in recession. Since we know fundamentals of our economy are not very strong. Many experienced marketers have proved that investing in down times is the surest way to capitalize in good times.
So, now what are you waiting for, list your business in any free local business directory and improve it as much as you can. You get number of opportunities online and when you list your business, it adds even more stars to your business.
